Key account management is a crucial component of a business strategy that can drive profits and establish long-lasting relationships with clients. The impact of effective key account management is clear, with companies that have a key account management process in place seeing 34% higher profits and a 33% greater chance of being chosen by clients for future business.
However, managing key accounts can be a complex and demanding task that requires specialized knowledge and skills. Without proper training, businesses may struggle to implement key account management concepts and miss out on valuable opportunities for growth and success.
Our Key Account Management program is designed to provide professionals with the tools and skills they need to excel in key account management. The program covers the basics of key account management, including account planning and practical techniques for managing key accounts, as well as post-call introspection and the creation of a KAM plan.
Participants in our Key Account Management program will gain a comprehensive understanding of this important practice, learning how to enhance revenue generation, differentiate between sales and KAM, and identify post-call activities. With the knowledge and skills gained through this program, professionals will be equipped to drive success and build long-lasting relationships with their clients.
Need to know how we can positively impact your business through our Key Account Management Programs?