Should Sales Training Differ For Luxury Brands

According to recent research by McKinsey & Co, sales experience is one of the key drivers in the customer purchase journey. With the emergence of digital sales channels, multiple influencer platforms, and buying options, buyer behaviour has transformed, leading to complex sales activities. Today’s customers are informed more than ever and perform detailed product research before visiting a brand’s store or website. Sales professionals have to make do with the limited time they have to interact with and influence customers.