Value selling has become a critical aspect of sales success in today’s competitive business environment. A recent research report by IDC highlights the impact of value selling at a cloud-based software company, which resulted in a 70% improvement in close rates with net-new accounts and an increase in upselling close rates from 70% to 75%.
Focusing on the benefits a customer can derive from a product or service allows sales professionals to better manage their time and resources. By adopting a customer-centric strategy, organizations can avoid missed sales opportunities, improve customer satisfaction, and ultimately increase their turnover through increased sales. Additionally, this approach can reduce the need for haggling and negotiation, as the value of the product or service is clearly communicated to the customer.
Our Value Selling program is designed to help organizations and their sales teams effectively implement value selling strategies. The program covers the concepts of value selling, strategies for building the value of a product for the customer, and techniques for promoting and presenting products effectively. Through participation in the program, sales professionals will acquire the skills and knowledge necessary to increase their sales success and drive growth for their organization.
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