Follow these steps to craft and share a persuasive story:
Know your audience
To create a compelling story, you need to understand who the story is for and who will respond and take action.
Define your core message
Try to summarize your story in six to ten words. If you can’t do that, you don’t have a core message.
Decide what kind of story you are telling
Think of how you want your audience to react as you tell your story. Is the purpose of your story to tell people about yourself or is it to impart knowledge or educate? Stories can also be used to convey values.
Establish your call-to-action
What exactly do you want your audience to do after listening to your story? Do you want them to donate money, subscribe to a newsletter, take a course, or buy a product?
Choose your medium
Some stories are read, some are watched, and others are listened to. Your chosen story medium depends on your type of story as well as resources.
With your core message, audience objective, and call-to-action already established, it’s time to craft your story. Write at least two drafts.
Tell your story
Make sure you get enough practice. Tell your story in front of a friendly audience and get feedback. Measure your pace, and take note of the story’s length and your use of language.
MEENAKSHI KUMARI, NEW DELHI
In the hustle bustle of the an international airport it is easy to overlook this smilin...
NITESH SONI, RAJASTHAN
Nitesh Soni, a graduate from Jaipur has humble dreams - \"a good job, my own house and ...
KAMLESH, NEW DELHI
Hers is the story of most women in small towns of India: married at a tender age and an...
DEEPA ADVANI, RAJASTHAN
Jaipur-born Deepa Advani, Masters in Sociology, never dreamt that she would work in the...
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