7 steps to craft and share a persuasive story

7 steps to craft and share a persuasive story

Storytelling is the process of using fact and narrative to communicate something to your audience. At work, it can be a very effective way to get your point across.

Follow these steps to craft and share a persuasive story:

 

Know your audience

To create a compelling story, you need to understand who the story is for and who will respond and take action.

 

 

Define your core message

Try to summarize your story in six to ten words. If you can’t do that, you don’t have a core message.

 

 

Decide what kind of story you are telling

Think of how you want your audience to react as you tell your story. Is the purpose of your story to tell people about yourself or is it to impart knowledge or educate? Stories can also be used to convey values.

 

 

Establish your call-to-action

What exactly do you want your audience to do after listening to your story? Do you want them to donate money, subscribe to a newsletter, take a course, or buy a product?

 

 

Choose your medium

Some stories are read, some are watched, and others are listened to. Your chosen story medium depends on your type of story as well as resources.

 

 

Write!

With your core message, audience objective, and call-to-action already established, it’s time to craft your story. Write at least two drafts.

 

 

Tell your story

Make sure you get enough practice. Tell your story in front of a friendly audience and get feedback. Measure your pace, and take note of the story’s length and your use of language.

 

Success Stories

  • GIVING WINGS TO DREAMS

    MEENAKSHI KUMARI, NEW DELHI

    In the hustle bustle of the an international airport it is easy to overlook this smilin...

    MEENAKSHI KUMARI

  • IN LOVE WITH GRAND AUTO

    NITESH SONI, RAJASTHAN

    Nitesh Soni, a graduate from Jaipur has humble dreams - \"a good job, my own house and ...

    NITESH SONI

  • WITH GREATER GRIT COMES GREATER GLORY

    KAMLESH, NEW DELHI

    Hers is the story of most women in small towns of India: married at a tender age and an...

    KAMLESH

  • WHEN THE UNIVERSE CONSPIRED!

    DEEPA ADVANI, RAJASTHAN

    Jaipur-born Deepa Advani, Masters in Sociology, never dreamt that she would work in the...

    DEEPA ADVANI

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