Objective

Training our client’s dealer partners and their staff through a pool of contracted trainers spread across the country.

Centum 5D Approach

To achieve the objectives, Centum Learning deployed its proprietary 5D approach:
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DEEP DIVE

  • The NDS was conducted in 10 Cities across India covering mechanics, MBO Dealers
  • Key objective was to understand main drivers of mechanics, gaps in market working & distribution KPIs
  • Competition Info – Benchmarking done with the best in class across companies
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DIAGNOSTIC

The finding identified are broadly categorized as under 3 intervention elements:

  • Residential New Dealer Induction Program
  • Process and Behavioral skills
  • Sales Distribution and Management System
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DESIGN

  • Training material – in both English and Hindi
  • Methods – Usage of experiential training methods in the form of gamifications
  • Content – Created new and updated existing Audio Visual/Animation content
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DELIVER

  • Blended Intervention – Classroom and on the job training
  • Modules – Module 1 covered 5 Day Induction Training for New Dealers, while module II covered two onsite training for CAs
  • Dashboard – Creation of a customised dashboard as per the requirements of our client for planning, tracking, and reviewing trainings
  • Strong Project governance in place to review KPI movement fortnightly
  • Creation of Steering Councils
  • Project Review – Monthly surveys, regularly scheduled group discussions, sharing customer stories at weekly meetings, behavioural audits
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DRIVE OUTPUT

  • The 24-month long intervention covered training for 500 dealers, 500 ROs (module I)
  • The module II covered 27,000 ROs with a total of around 2.7 Lakhs participants in a total of around 47,250 sessions
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