India is one of the youngest nations in the world with more than 62% of its population in the working-age group (15-59 years), and more than 54% of its total population below 25 years of age. This presents a formidable opportunity as well as a huge challenge. Every year, out of 15 million youth entering the job market, over 75% are not job-ready. This stark difference is due to a lack of technical and soft skills. The paucity of a highly trained workforce, as well as the non-employability of large sections of the conventionally educated youth, who possess limited job skills, are the dual challenges to be addressed to reap the demographic dividend.
Centum Learning is supporting the Government of India in its ‘Skill India’ agenda through its efforts towards addressing the aforementioned challenges. It has formed Centum WorkSkills India (Centum WSI) in partnership with National Skill Development Corporation (NSDC) to enhance the skills of millions of youth across the country and empower them with livelihood linked skilling programs. It aims to build an inclusive, enabled and skilled society by skilling youth and providing employment in identified core sectors including Retail, Automobile, Hospitality, Health Care, Building and Construction, Telecom and Beauty & Wellness to name a few.
Centum WSI offers employability programmes to unemployed rural youth, poor urban youth, Persons with Disabilities (PwDs), youth with below poverty line demographics, women including adolescent girls and youth from socially disadvantaged groups and creates a corporate ready workforce. It bridges the gap between millions of jobs opportunities across multiple sectors and the skills of the available workforce.
Centum partners with government departments / agencies like the Ministry of Rural Development (MoRD), NSDC and various other State Governments, PSUs and corporates to implement projects to skill people across sectors at all levels. Various type of trainings conducted are:
Centum WorkSkills has won multiple prestigious awards like UK India Skills Forum Award, “Certificate of Excellence” at the Bihar Innovation Forum, a joint initiative of Jeevika (Bihar Rural Livelihoods Promotion Society) and the World Bank, NSDC’s High Performing Award to name a few..
Centum Learning works with the Gram Panchayats and other local governing bodies for mobilization and awareness generation. Centum reaches out to youth to sensitize and convince them, answer their queries and successfully enroll them in relevant programmes. For example, our teams undertake pre scheduled visits & announcements through local mechanisms like Hoka Karwana or Dungi Pitwadi or Muniyad to reach out to the target profile of candidates in a number of gram panchayats. Apropriate communication tools are used to showcase the success stories pertaining to region specific skilling programs and information on the exact job roles is disseminated with an objective to create a demand for the skilling initiatives.
The candidates are then screened, batches are formed and training is conducted by Certified Vocational Skill Instructors on approved Qualification Packs (QPs). The training is a blend of both classroom and practical exposure. Industrial visit are an integral part of the training and helps the candidates in gaining an exposure of the actual work environment Candidates are assessed and certified on successful completion of training.
Quality is paramount for Centum. The same is ascertained through training the candidates using the best in class training methodology as well as through conducting rigorous training for the skill instructors. From mandatory boot camps to periodic refresher workshops to functional training & specialized training like Instructional Design boot camps, the skill instructors at Centum Learning are nurtured with continuous learning & development opportunities. Instructional Design Workshops are also organized for the skill instructors at regular intervals for their skill up gradation.
Having generated more than 4,00,000 job letters for their skilled candidates, Centum Learning works on a backward integration approach. Once the schemes are announced by the government, Centum reaches out to corporates across different geographical locations of India. Basis the geographical spread of candidates, Centum sets up centrally located centres and starts the process from mobilization to certification. Once the candidates are certified, job fairs are organized which are attended by leading companies from nearby locations. Post their placements, candidates are tracked and mentored/counseled throughout the initial working days.
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