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Worked with the market leader in automobile sales to launch a new car and additional initiatives to assist the company maintain a consistent growth path

The Task

To partner with the largest car manufacturer in India and train its employees on various skill sets that would contribute to maintaining its leadership position.

The Solution

Centum Learning designed a structured learning intervention in the area of Sales and Customer Service for the prestigious launch of a new model of compact car. It focused on the product & customer handling skills, sales delivery process, achieving excellence in Customer Satisfaction based primarily on JD Power survey results and other critical factors.

Several other learning initiatives like Auto Finance, a knowledge based programme on car financing and induction programmes for different segments were also implemented.

About 12000 participants including Dealer Sales Executives, Customer Care Managers, Executive heads were trained by Centum Learning through these initiatives. The training methodology varied, ranging from instructor-led training to blended learning.

The Result

The automobile company witnessed a standardized world class launch across the country.

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    CIN: U74120DL2007PLC158956
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