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Ways of winning induced at India’s leading owned-car dealerships

The Task

The client wanted to train its procurement and sales staff towards increased all-round work performance. Some of the other key objectives for the desired intervention were for the training partner to:

  • Facilitate increased retention of employees
  • Train the employees to deliver superior customer experience
  • Adopt best practices and follow the processes
  • Help achieve de-alignment from the ‘Broker’ perception in the customer’s mind space.
The Solution

A two year long project commenced with Centum Learning undertaking a Training Need Analysis, which included identification of people and process related issues and their impact on business. The inputs from this activity were then used to create two specialized interventions to be deployed in an Academy format.

One intervention , focused on the procurement staff and is called "Get Car". It aims at improving their skill sets in the specific domain andcovered areas like basic techniques of procurement, knowledge about technical evaluation of the car, customer service management etc.

The other intervention meant for the Sales staff is called “Win Sale” which aims at enhancing the skill set of the participants in closing sales deals successfully.

The ongoing project involves sustained learning through continuous interaction at the work place. Additionally, Mystery Audits form a critical part of the entire process, results of which are published in dashboards and the analysis is used to run reinforcement exercises followed by yet another round of checks. The final step is the certification of the employees who have successfully undergone the entire process.

The Result

The Academy has till date clocked 344 training days and with a noteworthy number of 5070 total trainee man days (40560 hours) covering 508 employees.

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CORPORATE OFFICE

Centum Learning Limited

Neelgagan, Mandi Road, Sultanpur,

Mehrauli, New Delhi-110 030.

Fax:+91-11-46001111

CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

For Business Queries, Please contact :
+91- 011 4588 1140 / 4588 1097 9:30 a.m. to 6:30 p.m.)


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African Headquarters

Centum Learning Limited

Parkside Towers, VI Floor

Mombasa Road

Box No 73146 00200

Nairobi

TEL: +254 733 466436
+254 788 736382

Write to us

contactus.africa@centumlearning.com

Nepal Office »

Centum Learning Ltd.
6th Floor, Trade Tower Nepal,
Thapathali, Kathmandu
PIN: 44600, Nepal
Ph: +977 – 9801210590
Fax: +977 – 5111045

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