Trained the sales team of a major car manufacturer to achieve sales targets on a newly launched car

The Task

To train the sales teams of the largest car manufacturer in India on effectively selling a newly launched variant of an existing model and achieve their sales targets.

The Solution

Centum Learning, continuing its long-standing relationship with the market leader in the domestic passenger car market, partnered with the company to launch the latest variant of their top selling car and help achieve their sales targets. Centum Learning equipped the company’s Consultants, Team Leaders and Call Centre teams with in-depth product knowledge, skilled them on techniques to profile customers, helped them gain proficiency in explaining the distinctive product features and in handling product demos.

Close to 10,000 participants were trained in a record time of five days across 34 locations in the country which included Bhubaneswar, Kolkata, Patna, Ranchi, Guwahati, Bhopal, Indore, Delhi, Chandigarh, Jammu, Lucknow, Chennai, Bangalore, Hubli, Calicut, Cochin, Hyderabad, Vizag, Goa, Mumbai, Nagpur, Pune, Vadodara and Jaipur. A dedicated team of over 50 Learning and Development Specialists executed over 165 training mandays to deploy these customized learning programmes.

The Result

The organization achieved a successful launch of yet another product in a highly cluttered market

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