Strengthening Sales & Distribution for a leading telco in Africa

The Task:

The international telecom provider aims to be the most loved brand in Africa by 2015. Centum Learning is partnering with the telecom provider in achieving its vision by building people capabilities that will develop skills & competencies required in Sales & Distribution including: Territory Management, Distributor Management, Product Knowledge, Process Knowledge & Skills and thus impact key business indices.

The Solution:

Centum Learning partnered with the client and launched sales university to empower sales team with new behaviors & critical skills like: consultative selling, managing distributor ROI, managing width & depth of distribution, influencing retailers to increase “TOMA” as a brand and “ITR” as a product.

The Result:

Sales Capability Index (SCI) forms a key building block for various roles in S&D. The sales university platform is designed to improve the SCI scores over a period of time. The SCI is being mapped with business KPIs to gauge the correlation between SCI and business KPIs to assess impact on business.


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Centum Learning Limited

Neelgagan, Mandi Road, Sultanpur,

Mehrauli, New Delhi-110 030.


CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

For Business Queries, Please contact :
+91- 011 4588 1140 / 4588 1097 9:30 a.m. to 6:30 p.m.)

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