Re-thinking distribution for a telecom client in Africa

The Task:

If innovative pricing can lure customers and generate demand, weak distribution system can easily help you loose them. Centum Learning conducted a few field visits to assess the health of the client’s current distribution system, identify pain points and suggest ways and means to improve it for the better.

The Solution:

Centum Learning field visit threw up lot of insights which were welcomed by the client and action plan for re-thinking distribution was drawn. Centum Learning organized a workshop in GABON where the findings of the field visit were mapped with business objectives to arrive at better ways of working and strengthening distribution.

The Result:

Centum Learning workshop resulted in creating an action plan which will help in revamping distribution and improve market share for the client. Some of the actionable from the workshop include:

  • BTS mapping to be done by the sales team
  • Zoning & territory mapping to be introduced,
  • Commission structure to be revised by introducing commission on FRC
  • Introducing loyalty programme for Sub CP

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  • Neelagagan, Mandi Road,
    Sultanpur, Mehrauli,
    New Delhi - 110 030.
    CIN: U74120DL2007PLC158956
    Ph: +91- 4588 1000 / 1200,
    4600 1100
    Fax: 91-11-46001111

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Centum Learning Limited

Neelgagan, Mandi Road, Sultanpur,

Mehrauli, New Delhi-110 030.


CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

For Business Queries, Please contact :
+91- 011 4588 1140 / 4588 1097 9:30 a.m. to 6:30 p.m.)

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