7 Nov 2012

Have a productive and profitable Diwali!

According to different media reports, consumers are likely to spend 20-30% more in the festival season vis-à-vis normal season. And this is the season to get the most achieved of your annual targets, drive profitability and make the most of the buck.

  • Is your workforce geared to reap advantage of your aggressive marketing spend?
  • Is your dealer network aligned to new product offerings to drive sales?
  • Is your same store revenue growing vis-à-vis new store revenue?
  • Are your front line sales representatives aware of the products on offer and are they equipped enough to convert an enquiry into sale?

Goodies and discounts can trigger a buying decision; conversions however happen in real time when the customer is interacting with your product/ brand at the POS and that’s where informed and trained workforce / marketing associates/ sales executives can make a difference!

So what should you do?

This festival season, give …

Read the rest of this entry »