According to different media reports, consumers are likely to spend 20-30% more in the festival season vis-à-vis normal season. And this is the season to get the most achieved of your annual targets, drive profitability and make the most of the buck.
- Is your workforce geared to reap advantage of your aggressive marketing spend?
- Is your dealer network aligned to new product offerings to drive sales?
- Is your same store revenue growing vis-à-vis new store revenue?
- Are your front line sales representatives aware of the products on offer and are they equipped enough to convert an enquiry into sale?
Goodies and discounts can trigger a buying decision; conversions however happen in real time when the customer is interacting with your product/ brand at the POS and that’s where informed and trained workforce / marketing associates/ sales executives can make a difference!
So what should you do?
This festival season, give …Read the rest of this entry »