18 Jun 2015

Launch of Mass Mobilisation Campaign for Pradhan Mantri Kaushal Vikas Yojna (PMKVY)


Centum Learning in collaboration with NSDC and COAI launch a massive Mass Mobilisation Campaign to create awareness of skill development programmes. The pilot initiative would help implement ‘Pradhan Mantri Kaushal Vikas Yojana’ (PMKVY), the flagship outcome-based skill development scheme under the Ministry of Skill Development and Entrepreneurship, which plans to skill 24 lac youth in 2015-16 across the country.

The outreach campaign launched on June 18, 2015 at India Habitat Centre, New Delhi would build awareness of the flagship scheme – Pradhan Mantri Kaushal Vikas Yojana (PMKVY). The event was addressed by Sanjeev Duggal, CEO & Director, Centum Learning Limited and Co-Chairman, FICCI Skill Development Forum; Rajan S Mathews, Director General, COAI; Himanshu Kapania, Managing Director, Idea Cellular Ltd. & Chairperson, COAI; Dilip Chenoy, MD & CEO, National Skills Development Cooperation (NSDC); Sunil Arora, Secretary, Ministry of Skill Development and Entrepreneurship and Rakesh Garg, Chairman, Telecom Commission and Secretary (Telecom), Department of Telecommunications.

Shri. Ravi Shankar Prasad, Union Minister for Communications & Information Technology and Guest of Honour, Shri. Rajiv Pratap Rudy, Minister of State, Skill Development & Entrepreneurship and Parliamentary Affairs graced the event.

Following the pilot phase, the initiative will be rolled out nationwide by all major Telecom Providers to cover nearly 400 million subscribers after the formal launch of the PMKVY scheme in July.

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