Home » Case Studies

Assisting a leading automobile player to launch a new model of one its bestselling cars

The Challenge: Players in automobile sector, owing to changing consumer preferences, need to reinvent and remarket their offerings within tight deadlines. A leading automobile player wanted to launch a new model of one of its bestselling cars in the small car segment. Key challenges were to help the product get a head start in the market and exceed market performance of the earlier model.

Action: Centum Learning partnered the client to align its sales force to the new product so that the launch gets an impressive kick start. With an already established market presence, the new model had to live up to the client's reputation and also outperform sales of the previous model. The project involved training client's sales force, comprising thousands of people spread over multiple locations, on product attributes, USPs, competition along with organization objectives. Multiple activities, executed almost simultaneously including customized sales scripts, video shoots, focused product presentations, SMS busters for the sales force were employed to empower the sales force across locations.

Result: Centum Learning accomplished the humungous task of training the entire sales force of the client in a short span of eight days. Consequently, the product witnessed an impressive launch which helped the client gain strategic advantage over competition in the same segment.

Perspective: A sales force equipped with product knowledge and trained well on FABing of product and service offerings could make a strategic difference to top line. Instant success of the launch helped the client gain a competitive edge in the segment, giving the product a further boost in the market.

 

  • Linkedin
  • Facebook
  • Twitter
  • YouTube
  • RSS

    Corporate Office »

  • Neelagagan, Mandi Road,
    Sultanpur, Mehrauli,
    New Delhi - 110 030.
    CIN: U74120DL2007PLC158956
    Ph: +91- 4588 1000 / 1200,
    4600 1100
    Fax: 91-11-46001111
    contactus@centumlearning.com


    African Headquarters »

  • Centum Learning Limited
    Parkside Towers, VI Floor
    Mombasa Road
    Box No 73146 00200
    Nairobi
    TEL: +254 733 466436
    +254 788 736382
    contactus.africa@centumlearning.com

    Nepal Office »

  • Centum Learning Ltd.
    6th Floor, Trade Tower Nepal,
    Thapathali, Kathmandu
    PIN: 44600, Nepal
    Ph: +977 – 9801210590
    Fax: +977 – 5111045
    contactus.nepal@centumlearning.com

Copyright © Centum Learning 2013 All Rights Reserved

Reach Us

QUICK QUERY

1 X 1 =

CORPORATE OFFICE

Centum Learning Limited

Neelgagan, Mandi Road, Sultanpur,

Mehrauli, New Delhi-110 030.

Fax:+91-11-46001111

CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

For Business Queries, Please contact :
+91- 011 4588 1140 / 4588 1097 9:30 a.m. to 6:30 p.m.)


Write to us

contactus@centumlearning.com

View Map

African Headquarters

Centum Learning Limited

Parkside Towers, VI Floor

Mombasa Road

Box No 73146 00200

Nairobi

TEL: +254 733 466436
+254 788 736382

Write to us

contactus.africa@centumlearning.com

Nepal Office »

Centum Learning Ltd.
6th Floor, Trade Tower Nepal,
Thapathali, Kathmandu
PIN: 44600, Nepal
Ph: +977 – 9801210590
Fax: +977 – 5111045

Subcribe to Updates

Subscribe to latest updates from Centum Learning