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Training imparted at DSA increases sales acquisition by 57%

The Task

To improve the productivity of a low performing Direct Selling Agent handling the products of the world’s fifth largest telecom operator.

The Solution

The Client’s DSA was facing near stagnation with only 70-80 sales acquisitions per month. Recognizing the merit of right coaching inputs, Centum Learning started with conducting sales audit of that DSA and the Territory Sales Manager.

It was observed that the manpower deployed by the DSA, was not confident of making effective cold calls. Also, basic hygiene factors like complete knowledge of products, plans, processes and emphasis on self-grooming, were not in place.

Centum Learning coached the DSA on the importance of conducting daily morning meetings and fulfilling the hygiene requirements. It also focused on ensuring adequate infrastructure and technical support for achieving higher efficiency levels. It was further insisted that a detailed Coaching Report, Sales Audit Report and Morning Meeting Report is sent to all the teams concerned at the hub.

The Result

The processes were followed consistently for three months and as a result of this initiative, DSA exhibited a marked improvement in both sales audit scores and productivity with activations hitting a record high of 295 per month.

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Centum Learning Limited

Neelgagan, Mandi Road, Sultanpur,

Mehrauli, New Delhi-110 030.

Fax:+91-11-46001111

CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

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African Headquarters

Centum Learning Limited

Parkside Towers, VI Floor

Mombasa Road

Box No 73146 00200

Nairobi

TEL: +254 733 466436
+254 788 736382

Write to us

contactus.africa@centumlearning.com

Nepal Office »

Centum Learning Ltd.
6th Floor, Trade Tower Nepal,
Thapathali, Kathmandu
PIN: 44600, Nepal
Ph: +977 – 9801210590
Fax: +977 – 5111045

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